Spark Good Storefront Reservations
Where your community gathers, your mission can too.
Every day, Walmart stores, Sam's Clubs and Neighborhood Markets welcome neighbors from across the community. Spark Good Storefront Reservations give eligible organizations the opportunity to connect with those neighbors—raising awareness, sharing their mission and fundraising for the causes they care about.
Reserve storefront space using your Spark Good Account.
Before submitting a reservation request, review the eligibility guidelines here.
Note: Organizations must serve the same service area as the facility where they are requesting storefront space.
- Spark Good Storefront Reservations are available to eligible organizations that serve the same communities as the Walmart store, Sam's Club or Neighborhood Market where they are requesting space.
- To participate, organizations must:
- Have a Spark Good Account.
- Be verified through Walmart's third-party verification partner, Deed.
- Serve the same geographic area as the facility where the reservation is requested.
- Submit requests through an authorized user of the organization's Spark Good Account.
Getting started is easy.
- Storefront Reservations allow eligible organizations to request designated outdoor space at participating Walmart stores, Sam's Clubs and Neighborhood Markets to engage with customers and members.
- The reservation tool allows eligible local organizations to submit online requests for the use of outside the front entrance of Walmart and Sam’s Club facilities (NOT inside the store or vestibule area).
- Only verified organizations have access to request space outside of Walmart and Sam’s Club facilities for community awareness or fundraising. Any fundraising activities should be clearly described in the request. If you are looking to host an event that may require more space than the sidewalk, these requests are NOT facilitated through this tool. Work directly with the facility manager on these types of events
- Organizations must have a Spark Good account on Walmart.com/nonprofits and be verified. Only authorized users of the organization’s Spark Good account may request space.
- Organizations must review and agree to the Terms of Use and Notice of Solicitation and Distribution of Literature Rules (refer to National Rules for more information, or state-specific rules in California, Massachusetts, Mississippi and Pennsylvania).
- Requests must be made no less than 21 days in advance of the event date. A submission of a request does not guarantee approval.
- Affirming alignment with Spark Good program guidelines is mandatory for all reservation requests.
- Please note: Political campaigning, lobbying and/or policy-change surveying are strictly prohibited, except where permitted by applicable state judicial decisions and subject to reasonable time, place, and manner restrictions.
- If approved, the organization may use the designated area no more than 8 consecutive hours on three days, but no more than a total of 14 days per calendar year per facility location.
- Note: Requests submitted for the purpose of for-profit commercial sale of products or services to the public are NOT eligible. We value your interest in collaborating with Walmart and encourage you to explore our influencer program if you are interested in other ways to engage with us.
- Facility management review requests and make recommendations on all submitted requests.
- Managers are advised to approve trusted organizations serving the same community their facility serves and where positive relationships exist.
- Each facility manager may set the frequency and process in which determinations are made.
- Organizations will be notified of the status of a request no less than 7 days before their event date via email.
- There is a limit of no more than 15 members of any group participating in front of a store or club at any one time.
- Managers reserve the right to decline an organization’s request based on review of the organization’s activities and its agreement to comply with applicable terms and conditions.
- Facility managers consider the following criteria when reviewing reservation requests:
- Mission Aligned: The organization and/or program addresses a specific need in the community and makes sense for Walmart or Sam’s Club to help solve (for example, Walmart is a large grocer, so we often support hunger relief).
- Builds Trust: The organization is legally compliant and seeks to bring people together without divisiveness.
- Effectiveness: It is clear what the organization does and how they will be engaging with customers or members on Walmart property.
- If approved, the organization must “check-in” on the Tool once they have arrived on site for any approved event.
- If approved, organizations should not use the Walmart or Sam’s Club logo as part of their event. Approved reservations allow the organization to raise awareness or fundraise, but do not imply Walmart and Sam’s Club has endorsed or sponsored the activity or event.
- Organizations will be notified of decisions via e-mail, with all decisions being final.
- All Spark Good Storefront requests are subject to review of the organization’s reputation and activities and its agreement to comply with applicable terms and conditions. Submission does not guarantee access to requested space outside of a Walmart facility. Approval exclusions may include: organizations that deny service, membership or other involvement on the basis of race, religion, color, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, veteran, or disability status.
Reserve storefront space using your Spark Good Account on Walmart.com.
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