Northwest Arkansas Giving Program
Home is more than where our story began.
When Sam Walton opened his first Walmart store in Rogers, Arkansas, he built more than a business—he built lasting relationships with the communities he served. Today, Northwest Arkansas is home to Walmart's Home Office and thousands of associates who live, work and volunteer alongside their neighbors every day.
That spirit of community continues to guide our giving. We partner with nonprofits across Benton and Washington counties to create opportunity, strengthen connections and support the organizations helping our hometown thrive. We also support local efforts that expand career pathways to opportunities and strengthen recycling systems, helping build a more resilient Northwest Arkansas.
Beyond Northwest Arkansas Giving, eligible nonprofits can also explore Spark Good programs like Local Grants, Round Up, Registry and Storefront Reservations to discover even more ways to connect with customers, associates and the community. Explore Spark Good here.
Explore Current Opportunities
Celebrating what makes Northwest Arkansas special.
From neighborhood festivals to nonprofit fundraisers, community events bring people together and celebrate what makes Northwest Arkansas such a special place to live.
Through our Event Sponsorship program, Walmart and Sam's Club support eligible nonprofit events that inspire connection, raise awareness and strengthen our community.
Funding opportunities are offered through a twice-yearly Request for Proposal process for:
- Fundraising Events – Events where fundraising is the primary purpose and paid admission exceeds $25.
- Community Events – Large-scale events that celebrate, educate or engage the community and are free or have admission of $25 or less.
Events should be accessible, highly engaging and designed to strengthen connections across the Northwest Arkansas community.
Visit this page for the latest application timelines and upcoming sponsorship opportunities.
Event Sponsorship Request for Proposals
This Request for Proposal is open to organizations located in Benton or Washington County that are hosting a fundraising or community event.
Event Sponsorship Request for Proposal – Events January-June 2027
Webinar Information
- Date & Time: Monday, September 28, 2026 | 12:30 PM CT
- Registration: Register for the webinar
Application Timeline
- Applications Open: October 1, 2026
- Deadline: October 31, 2026 | 11:59 PM CT
Note: Proposals submitted before the opening date will be returned.
How to Apply
- Application: Apply via CyberGrants
- Invitation Code: [Insert invitation code]
- Request for Proposal: Download the RFP (PDF)
Event Sponsorship Request for Proposal – Events July-December 2027
Webinar Information
- Date & Time: Monday, March 29, 2027 | 12:00 PM CT
- Registration: Register for the webinar
Application Timeline
- Applications Open: April 1, 2027
- Deadline: April 30, 2027
Note: Proposals submitted before the opening date will be returned.
How to Apply
- Application: Apply via CyberGrants
- Invitation Code: [Coming Soon]
- Request for Proposal: [Coming Soon]
Note: All Northwest Arkansas-based organizations seeking event sponsorships should apply through the twice-yearly RFP process. This is the only opportunity to apply for Walmart event sponsorship funding.
Our associates call Northwest Arkansas home, too.
Giving back is part of who we are. Every day, associates across Northwest Arkansas volunteer with local nonprofits, serve on nonprofit boards and support organizations making a difference in the communities they call home. Through Spark Good, we're making it even easier to get involved through volunteerism, Round Up, Registry, Storefront Reservations and other opportunities to give back.
Interested in staying connected with nonprofit opportunities and programs in Northwest Arkansas?
Sign up for Northwest Arkansas nonprofit email communications.
