Grantee Communications Toolkit

Q.1: What logo do I use when publishing a press release?

When publishing a press release, we recommend that you use your own logo and not the Walmart, Walmart.org or Sam’s Club logo. Please see the logo usage guidelines for appropriate places to use the Walmart, Walmart.org or Sam’s Club logos.

Q.2: How do I get a quote from Walmart or Sam’s Club to use in my press release?

Reach out to your program officer or Walmart or Sam’s Club contact and they will connect you with the appropriate communications person to evaluate the request.

Q.3: How much time does it take to get approvals for press releases, social media posts, ads or quote requests?

You must submit a request to the Walmart.org team any time you want to mention Walmart, the Walmart Foundation or Sam’s Club in any communications about your grant. We ask that you give Walmart, the Walmart.org or the Sam’s Club team up to four weeks to review any materials that will be publicly facing. Note: In the weeks leading up to Walmart Inc.’s quarterly earnings report, the company enters a quiet period where we are not able to participate in announcements and events. Please check with your program officer or Walmart or Sam’s Club contact and they can help guide you on timing constraints.

Q.4: I want someone from Walmart or Sam’s Club to come to my event. How do I make that request?

Thank you for thinking of us and wanting us to be involved. Please send any speaking or attendance requests to your program officer or Walmart or Sam’s Club contact and they will review and get back to you.

Q.5: I didn’t realize I was required to seek approvals before announcing my grant and my organization already made an announcement. What do I do?

We love your enthusiasm and understand that getting funding for your program is exciting. We ask that you share where you’ve published the announcement so we can review and to let us know of any additional plans to speak about Walmart, Walmart.org or Sam’s Club.

Always have your program officer or communications contact review any marketing materials before publishing.

Walmart.org Logo

• Walmart.org Logo Dark Blue and Yellow Spark on Transparent Background
• Walmart.org Logo in White on Transparent Background

Use the Walmart.org logo when:

• Sponsoring an event where the fee was paid by the Walmart Foundation. This includes any signage developed for a conference or event. 
• Listing funders on a grantee's website. 

Do NOT use the Walmart.org logo if:

• There is a specific reason to use the Walmart logo instead. 
• There is no mention or reference to the actual funding entity, Walmart or the Walmart Foundation, in companion pieces. 
• You do not have permission to share or use. Your program officer will seek all necessary permissions upon request. 

Walmart Logo

• Find our latest logos and guidance at the brandcenter.walmart.com

Use the Walmart logo when:

• The funding is corporate philanthropy 
• The funding came from a Walmart store or distribution center 
• The funding came from Walmart Public Affairs 

Do NOT use the Walmart logo if:

• The funding came from the Walmart Foundation 
• You do not have permission to share or use the Walmart logo 

Sam's Club Logo

• Find logos and guidance at brand.samsclub.com

Use the Sam’s Club logo when:

• The funding came from a Sam’s Club or Sam’s distribution center 
• The funding came from Sam’s Club Community Relations  

Do NOT use the Sam’s Club logo if:

• There is a specific reason to use the Walmart or Walmart.org logo 
• You do not have permission to share or use the logo. Your Sam’s Club contact will seek all necessary permissions upon request.  

Additional rules

Our brand is positive, focused on impact and connected to our purpose to help people live better. As a global retailer who reaches millions of customers and members, we strive for our message to resonate with many audiences.

By following these guidelines, you help maintain the integrity of Walmart and Sam’s Club's brand while effectively promoting your organization's initiatives. Thank you for your cooperation and partnership.

When using the Walmart, Walmart.org, or Sam’s Club logo or name, it’s important to remember our association should enhance Walmart and Sam’s Club’s credibility and foster positive public sentiment around Walmart and Sam’s Club, our products, and service to our communities. 

Do:

• Adhere to the new brand standards and guidelines found at brandcenter.walmart.com or brand.samsclub.com
• Follow guidelines provided if you have a legal agreement or an additional review process outlined in grant agreements or conversations with company contacts. In addition, contact your Walmart or Sam’s Club partner if you have any further questions about usage. 
• Make sure the content appears it is owned and issued by your organization rather than Walmart or Sam’s Club. 
• Use positive, uplifting language that reinforces impact and Walmart and Sam’s Club’s purpose to help people live better.  

Don’ts

• Use the brand alongside organizations, topics or events where there is community/social disagreement or not widespread support across stakeholders – including misleading, political or satirical themes. 
• Apply or present the brand at any events that could expose children to inappropriate content, including anything sexualized. ​
• Avoid any content that could be perceived as misleading or inappropriate.
• Make references to competitors or other retailers. This is only allowed when utilized in lists of sponsors or funders. 
• Include Walmart proprietary assets (e.g., Rollback, Made in America, two-day delivery, or pickup today logos).

In order for Walmart to share someone’s likeness on Walmart channels, we ask that the grantee have a signed release form from the person whose likeness or story will be shared. Below are release forms you may use in English and in Spanish.  

Photo Release Form (English)
Photo Release Form (Spanish)