Spark Good Associate Giving

Turn your generosity into even greater community impact.

Whether you're supporting a cause close to your heart or responding to a community need, every contribution helps create stronger communities. Through the Spark Good Associate Platform, you can give to eligible nonprofits in ways that fit your life and, when available, amplify your impact through matching campaigns.

Note: Examples of tax statuses that are not eligible include: 501(c)(19), 501(c)(4), 501(c)(6), and U.S. government entities not found in the IRS Business Master File.

 

Associate eligibility:

  • Active, full-time, and part-time associates based in the U.S. and Puerto Rico are eligible to access the Spark Good Associate platform, powered by Deed. Temporary associates are not eligible to participate.
  • Associates must be employed with the company at time of donation or matching grant request submitted and processed in the Spark Good Associate platform.
  • Participation is strictly voluntary. Associates are not required to participate, and the decision to participate or not has no impact on the terms or conditions of employment.

Before submitting a grant, review the eligibility guidelines here.

Supporting the causes you care about is simple through the Spark Good Associate Platform.

  • Associates can use the platform to give through credit card, debit card, Venmo, PayPal or payroll to any eligible organization.
  • All associate donations and applicable Spark Good matching grants are made to PayPal Giving Fund (PPGF), a donor-advised fund. This means that associates donate to PPGF and make recommendations to PPGF to distribute funds to the recommended nonprofit. For credit card donations to NCES schools or organizations without a PPGF account, these donations are made to Network for Good (NFG), a donor-advised fund that will distribute to the recommended school or organization.
  • Tax receipts for donations made on the Spark Good Associate Platform can be retrieved at wmlink/mydonations.

Please note that associate donations are made to PayPal Giving Fund and the tax receipt will be from PayPal Giving Fund, not the recommended organization.

Make your giving go even further.

 

Throughout the year, eligible associates may have opportunities to amplify their impact through seasonal matching campaigns.

  • Periodically, Walmart offers matching campaigns for all active part-time and full-time U.S.-based associates. In FY26, associates may match up to $10,000 in personal contributions. Matching balances reset each fiscal year. Associates are notified when matching opportunities are available.
  • Only donations made during the campaign period on the Spark Good Associate Platform by credit/debit card, Venmo, PayPal or payroll are eligible for matching grants until the matching cap is met.
  • The Spark Good Associate Platform can facilitate donation transactions up to $5,000.
  • Associates may select how much of the maximum match amount they would like to be applied to their donation by using the Adjust Match Amount slider on the donation page.
  • All matching grants are subject to approval by the Walmart.org team.

Please note: Off-platform donation match requests are not eligible for matching grants during seasonal campaigns.

Here's what happens next.

 

  • All associate donations and Spark Good matching grants are made to PayPal Giving Fund (PPGF), a donor-advised fund. This means that donors make recommendations to PPGF to contribute funds to a selected nonprofit. For credit card donations to NCES schools, these donations are made to Network for Good (NFG), a donor-advised fund.
  • If an organization is set up to receive direct deposit with PPGF or NFG, they should receive the matching grant funds within 60 days. If the organization is not set up for direct deposit, a check will be mailed within 90 days.
  • If an organization loses program eligibility before the donation or matching grant is disbursed, the PPGF team will reach out to the associate directly and request they reassign their donation. The associate will typically have at least two weeks to provide an alternative organization. If no response is received by the provided deadline, the grant funds will be disbursed to United Way.
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Manage Associate Giving using your Spark Good Account on Walmart.com.

In addition to the eligibility requirements listed above, Walmart occasionally screens for other conduct or activities that can reasonably be considered materially damaging to the business or reputation that may result in some organizations or individuals being excluded from eligibility at any time without notice. This may include conduct that insults, shocks or offends the community or any segment of it. Walmart reserves the right to refuse services or funding to organizations that do not meet the verification, program eligibility and/or reputational requirements. Exclusions may include organizations that deny service, membership or other involvement on the basis of race, religion, color, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, veteran status, disability status, or acts that can be considered an offense or violation under applicable law.